Transparent credit cards
In the '80s, the trend amongst credit card companies was to charge more money for a different coloured credit card: Gold, Platinum and Black cards all signified a high income and attracted annual fees. Over time, more companies realised that the 4p average it took to produce a credit card didn't increase if you used gold, silver or black ink. New entrants to the market made it easier to get a premium card, and the pose value was eroded. Competition led to the removal of fees, and a massive increase in the number of Gold, Platinum and Silver cards.
In an amusing twist, it looks like 3M is about to launch technology that will create an ATM readable card that can be completely transparent. This frees up the card design layout, and may mean that the magnetic strip is integrated into the card design.
Any suggestions for the coolest card designs?
Added : Friday 14th March 2008 10:55
Tagged In : Money | Credit Cards
